However, doping is a serious issue in all sports. It's just that most sports, and I suppose, their fans, don't particularly care to make it an issue. I would argue that baseball has at least as many athletes caught using performance enhancing drugs, yet this isn't mentioned in every article about baseball, as it is with cycling. But then baseball is a sport that does a lot of talking that it's a problem and very little actionable to indicate that they really believe something has to be done about it.
At the same time that Operation Puerto implicated a number of cyclists, whom were all suspended for a period of time, Operation Puerto also implicated soccer players while the World Cup was going on. However, soccer, just like baseball, appears to be uninterested in actually doing anything about it. While names of cyclists were published all around the world, no soccer players names were mentioned.
The "media" again chooses whom to support, whom to attack, and whom to ignore. There is no good reason why the media would be aggressive to determine cycling names, yet do nothing to determine names from other sports.